Not long ago, the Chinese government issued a "pre-installed genuine operating system software on the computer, the problem of notice" and "office on the government purchase of computer equipment to purchase pre-installed genuine operating system software products to inform." Microsoft has made a fortune from China, access to Lenovo, Founder, Tsinghua Tongfang, TCL and other Chinese computer manufacturers nearly 17 billion dollars in purchases are single. China's IT market is big blow "Genuine of storm", but also the protection of intellectual property referred to an unprecedented level. Before the arrival of journalists Shucu, which had conducted a thorough investigation.
Sales of illegal bare metal
"A while ago, Beijing Bureau of Land and Resources will work just getting over information to require counties to implement the Board of copyrighted software development, Intellectual Property Office, the security sector and other relevant government departments will form a joint assessment team to conduct assessment, and with various units year-end Award hook. "Beijing Municipal Land Resources Bureau, a staff member surnamed Ho told reporters," enterprises, especially state-owned enterprises in the work of copyrighted software is also actively push forward. "At present, the state administrative organs are in great effort in the implementation of copyrighted software construction, government departments purchase legitimate software, as long as their demand report, funded by the Government Finance in a unified. In the central, provincial, municipal and county levels the financial, only the central government for the reform of government departments to fund the work of copyrighted software in 140 000 000 -1.5 100 million yuan.
Government issued a "pre-installed genuine operating system software on the computer issues a notice" and "office on the government purchase of computer equipment to purchase pre-installed genuine operating system software products," which called for "Government departments are required to purchase pre-installed Genuine software computer equipment. " This signals that the domestic market in the future, there is no pre-installed genuine operating system, PC products will not be on sale. Reporter learned that, in previous years, when the summer approaches, computer manufacturers will be "priced competitively" carry out his promotion. The lower the price of the computer, the less additional software products, and even some even the most basic operating system are not, it was known as the bare metal, or the unauthorized installation of piracy. Government departments must be pre-installed genuine operating system issued a "notice", will undoubtedly increase the costs of manufacturers, to the "bare metal" notebook market, the prevalence of huge shocks, so genuine and pirated rapid reversal of market share , also makes a chip the size of PC vendors in the shadows change.
Brand PC pre-emptive
The face of a comprehensive pre-installed genuine Microsoft software, Lenovo, Founder, Tsinghua Tongfang brands last year, IT companies have been pre-installed genuine operating system has made a series of efforts (such as Lenovo Group last Nov. 15 release in Beijing the PC used to enhance customer experience, "Lenovo comprehensive value-added software programs pre-installed"), has been able to eliminate pre-installed legitimate software good impact. Founder President Qi Dongfeng told media, Founder talks with Microsoft had been carried out in three years ago. Microsoft's negotiations with the packaged talking about Zhege "package" in, including market activities, industry support, Yan Fa, promotion, termination Jianshedengdeng since it is Gong Si Zi Yuan's exchange between, actually had to pull down the cost of Deng Yu .
1 June afternoon, this reporter went to the Zhongguancun Hailong digital blocks, walked along, "to the game? To software?" The hawk-stop. Reporter on "brand PC, pre-installed Microsoft operating system" and "national ministries below" message randomly interviewed some consumers, quite a number of computer users think that the brand will prices trend. "Manufacturers and sellers will not be done losing money in the sale, installation of a genuine operating system will inevitably increase the cost price, not raising their prices can not digest these companies own hundreds of millions of soft costs, so the head can only be passed on to consumers at. "computers to see who is selected users Zhang told reporters.
So, pre-loaded with Windows software, prices of brand computer do it? The reporter learned that well-known brand computer has not been pre-installed Microsoft operating systems and prices, such as Lenovo's two mainstream dual-core 19-inch LCD computer and as usual were 6999 yuan and 6299 yuan price, gifts are not reduced. "Brands negotiations with Microsoft's software licensing can get a relatively low price, can be internalized through other channels, this part of the costs." Computer agent Mr. Chang that "the price is not the only customer to purchase IT products, refer to elements of the brand PC vendors in terms of appearance, function, or price, have certain advantages. "Shenzhou Computer Co., Ltd. Beijing Branch is responsible for marketing Zhaoxing Jie had said in an interview, and small companies profit margins are not the high If coupled with genuine cost competitiveness will be weakened. The big companies do have genuine strength of their price will not change much.
Small PC panic
The evening of June 6, the reporter just entered bainaohui business hall, he was surrounded sales up: "Sir, buy a computer? Come here to look, low price, there are gifts." "The new machine to install operating system? "asked a Shenzhou computer sales. "DOS has, then it depends on what you choose to install the operating system, we can help you install, but to increase money." Salesperson said, "Linux is free installation, Windows systems may increase ranging from 300 to 500 yuan. "Mr Zhang told reporters that the computer dealers, national legitimate software pre-installed under the computer's notice, but the notice does not oblige anyone to install non-Microsoft operating system, Linux, and DOS is the operating system, the price is relatively very cheap, even negligible. Moreover, many medium and small computer manufacturers of products pre-installed at the factory only DOS operating system, which can give users more options. "What's more, have been used to install DOS or Linux operating system, many domestic firms, so they took out hundreds of millions of dollars to buy do not know whether customers will buy it the end of the Windows operating system, so who wants to will find it extremely Risk. "Another salesman said to the reporters," On the computer operating system software pre-installed genuine issue of notice "and does not require to be pre-installed Microsoft operating system, which shows that the process of genuine national vigorously promote the initiatives, to benefit the not only Microsoft, Linux vendors will also be the beneficiaries. It also means that vendors in their products as long as the installation of a state of genuine operating systems can be recognized, such as the free Linux and DOS genuine software, Kingsoft has made cheaper genuine operating system. "The new products are installed with the operating system software, the professional can also avoid 'notice' the spirit of the product into the dealer distribution channel, the on and independent of the manufacturers, leaving the agents and consumers how to do problem. "a salesperson told reporters," and, 'notice' Bijing only administrative documents, industry manufacturers, channels and users is difficult to say how much binding. "
Reporter also found that the market only a few notebook preloaded with Linux. "Linux can download the application software is pitiful, but the public is more recognized Windows XP." Yang told reporters sales representative. Has been known for the low price of Linux, because Microsoft and Lenovo, Founder and other negotiations to break the balance of the price, so this advantage is rapidly lost Linux, Windows and Linux, is also a subtle change in the situation. In addition, the market has also retained the "bare metal" is concerned, compared to a genuine system configuration will significantly disadvantage competitors, their future will become increasingly difficult to walk.
Protection of intellectual property long way to go
Once buy genuine software giant, a notice is not an immediate solution to piracy and other intellectual property rights in China is, after all, China's large population, vast territory, regional economic and social development is uneven. Moreover, the road to intellectual property protection in China only 20 years away, even if intellectual property protection in over 100 years of history of the United States, the world's lowest piracy rate of only 21%, but also caused losses of 66 billion dollars, more than China 3.5 billion of losses even greater, so the protection of intellectual property rights is a gradual process. Executive director of China Association of International Trade, China and American Association executive director, Zhou believes that the issue in the fight against piracy, China has some way to go, can not believe that in one night to solve the problem, but China was really here to do great years efforts to combat a number of violations, protecting foreign intellectual property.
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